The Sport of Team Roping
Bringing Organization to the sport
The landscape of team roping in the 1980’s looked vastly different than it does today and was not an organized sport. Groups of team ropers across the country competed in grass root/ backyard events. There was no unifying association or classification system, so most of the events were “open” to anyone who wanted to enter. Depending on geographic location, some jackpots had open, junior or senior mixed (team must include a woman or youth), and 40+ divisions. If a roping had a handicap system, it was based solely on opinion and could vary greatly from region to region. Team roping was offered at rodeos, but not always, and rodeos were not required to add equal money to the purse of the event. During this time, we did see the production of major jackpot events geared toward the now classified, “open roper”, at the likes of the Bob Feist Invitational and the George Strait Team Roping Classic. While new events offered a great opportunity for the professionals, there was a major void for a place for the amateur and beginning roper to compete. As a result, the overall number of active ropers across the nation was low due to the lack of opportunity for ropers at all levels.
This made a high demand for a unifying team roping association, which resulted in the formation of the United States Team Roping Championships in 1989. The USTRC implemented a revolutionary classification system providing an opportunity to every roper at any skill level or age to compete against likely skill leveled competitors, changing the sport forever. We saw the growth opportunity the USTRC was offering the sport of team roping and jumped at the chance to get behind the organization in form of sponsorship. In addition to the sponsorship of the USTRC, we started marketing our ropes to the consumer through ads in publications like the Pro Rodeo Sports News and Roper Sports News. Classic not only sponsored events, we began investing in professional team roping endorsers, being the first to “patch” professionals. Along with this, we were also the first to utilize tail tags as a branding tool, indicating type, length and lay of each specific rope – an upgrade from the previously hand-written information on rope burners. All decisions made at that time were made with the evolution of team roping in mind; it was clear to us that team roping needed to grow and we wanted to support the sport in every way possible.